UNIC, the International Union of Cinemas, has this week launched the Cinema: Digital Innovation Award to encourage radical new thinking that helps film theatres reach out to new audiences using the internet, social media and smart phone applications. Organisations and individuals are invited to submit short summary proposals up until 31 May 2012. Shortlisted candidates will be given the chance to present their ideas at Europe’s biggest film and cinema conference CineEurope in Barcelona 18-20 June, at the expense of UNIC. The winner will receive a small cash prize of € 5000. More importantly, each of the selected candidates gets the chance to meet with key decision makers from the cinema exhibition industry – an ideal chance to find potential clients and secure further seed capital.