Europe must build on its strengths if it is to launch itself into a leading position on the world market for highly innovative products. Our rich cultural heritage and design talent offer added value to innovation in a world where the focus is as much on concept and creativity as on function. This networking session will look at ongoing projects and emerging collaborations combining design, engineering, the arts and user research. Real-life case studies and short presentations will encourage discussion on the merits of this approach as a basis for innovation. The ultimate aim is to create a network of research centres, creative organisations and small companies to work together, combining research and creativity, and using new methods and approaches.