Under the label Nordic High Five, Nordisk Film & TV Fond is as of 1 July 2009 launching a distribution support initiative to ensure:
• Greater opportunities for Nordic audiences to enjoy Nordic Films • Greater market potential for Nordic films • More attractive distribution possibilities for Nordic films within the region • Better possibilities for the rights owners to make a profit
In the last years the cinema market has made it increasingly difficult to distribute Nordic films within the boundaries of the Nordic region. The fund has now found a way of addressing this issue.
Nordic High Five is a distribution slate support granted specifically to theatrical distribution of Nordic films within the region - but outside the national country (a Danish film in Norway, a Finnish film in Iceland etc). One obvious consequence will be that more Nordic films will also receive video and television distribution. Nordic High Five is currently a special three-year scheme and its effects will be assessed in two years’ time. The five distribution companies chosen for the scheme are Camera Film, Denmark; BioRex, Finland; Green Light Films, Iceland; Arthaus, Norway; and NonStop Entertainment, Sweden.
The distributors all share an up-market/art house profile and thus possess special expertise as regards the distribution of smaller quality films. Despite the artistic qualities they are not likely to be obvious titles for larger distribution companies. The chosen companies are all medium-sized in domestic terms and share a particular desire and ambition to promote Nordic films.
They worked as a group on the Nordic Council Film Prize in 2008, and will continue to do so. The slate support is partly reimbursable. First films under the Nordic High Five label is: • Denmark: Ruben Ôstlund’s De Ufrivillige (Sweden) • Finland: Calle Åstrand’s and Mats Lindberg’s Kenny Starfighter (Sweden) • Iceland: Nicolas Winding Refn’s Valhalla Rising (Denmark) • Norway: Klaus Härö’s Letters to Pastor Jacob (Finland) • Sweden: Baltasar Kormákur’s White Night Wedding (Iceland)