The Director of the Company was experiencing the problem of feeling lonely, isolated and swamped with work. There was no one to delegate work to or to share responsibilities with. Also, there was the desire to bring his brother on board but no sustainable justification for that in terms of profit and revenue. Little was actually known about cost/profit ratios and people were working in silos not networked.
As well,idea protection had not been looked at nor had any HR or legal issues. There was clear market demand and potential for rapid growth should the operation be more scalable.