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Sunday, 18. August 2019  

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Rhineland-Palatinate launches a future initiative on creative industries


In the presence of Prime Minister Kurt Beck, the future perspectives of creative industries in Rhineland-Palatinate were presented and discussed on 28 September 2010 in Koblenz. Since 2009 stakeholders have been consulted on the role creative industries could play for the future economic development of this Bundesland, resulting in a voluminous report “Land der Möglichkeiten” (Land of Opportunities). In his opening address, Prime Minister Beck stressed the great importance of all forms of creativity for future competitiveness. He put particular emphasis on the need for education and lifelong learning in order to fully valorise the creative potential of society: “Creative industries are a growing and forward-looking economic branch which generates new services, new business fields and new employment areas for Rhineland-Palatinate. It’s worth investing in the creative industries and to encourage the actors efficiently.”

Reinhard Büscher from DG Enterprise and Industry welcomed the strong political commitment to strengthen creative industries in Rhineland-Palatinate. “Creative industries can not only be found in metropolitan areas but also in rural regions like Rhineland-Palatinate”, he said. He encouraged policy makers at regional and local level to implement new forms of innovation support, like innovation vouchers, that would facilitate the creativity flow throughout the economy. “Such spill-over effects from creative industries into traditional industries help make the entire economy more innovative. Creative industries is more than culture and art, it also includes other creative professions like crafts”, he concluded.

It is possible to order the publication “Land der Möglichkeiten” via the following link where you also find the table of content:








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