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Creative industries are the growth engine of the future

The experience economy in the Nordic countries is taking on a new key role for the countries' growth.

Oct 25, 2010
Lena Adelsohn Liljeroth

Sweden Minister of Culture, Lena Adelsohn Liljeroth, and Denmark's Crown Princess Mary opened the KreaNord conference at Børsen in Copenhagen.

Johannes Jansson/

Nordic creative industries now have better opportunities for co-operation across the countries and across traditional demarcations. That is to say if it were up to the participants of the large KreaNord conference, which was opened on Monday by Denmark's Crown Princess Mary and Sweden's Minister of Culture, Lena Adelsohn Liljeroth.

Interview with Sweden's Minister of Culture, Lena Adelsohn Liljeroth, and Rasmus Wiinstedt Tscherning, Director of the Centre for Culture & Experience Economy during the conference.

In her opening speech the Swedish Minister of Culture talked about the balance in future partnerships between the traditional business community and art and cultural life.

"It is important to find an equal balance in the partnership between the business community, the art sector and the creative industries. "This is about mutual respect and about learning each other's terminology, about identifing a common language," said Lena Adelsohn Liljeroth, stressing the importance of Nordic co-operation in this regard.

Nordic business and culture can now look forward a better and closer co-operation. This was the message at the major conference, where representatives from the governments, business community and the creative industries had come together in Copenhagen.

"The conference focuses on how culture, art and the creative competences can create growth in the rest of the business world. And how, on the other hand, the traditional industries can naturally help the creative industries develop a greater understanding of business", said Rasmus Wiinstedt Tscherning, Director of the Centre for Culture & Experience Economy.

Rasmus Wiinstedt Tscherning also highlighted the role of politicians in the new partnership.

"Politicians can contribute by putting this on the agenda. They can create framework conditions to help the sectors involved be more successful.

The conference, co-organised by the Nordic Council of Ministers and the Centre for Culture & Experience Economy (CCEE), culminated in a series of concrete recommendations and Nordic policy initiatives.

The KreaNord conference had 300 attendees







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