This project is implemented through the CENTRAL EUROPE Programme co-financed by the ERDF.”
“Creative Cities” stands for Development and Promotion of Creative Industry Potentials in Central European Cities.
It is an European project within the Central Europe Programme that foresees cooperation between five Central European cities: Leipzig (DE), Genoa (IT), Gdansk (PL), Ljubljana (SI) and Pecs (HU). The project specifically addresses creative industries that are defined as “those industries which have their origin in individual creativity, skill and talent and which have a potential for wealth and job creation through the generation and exploitation of intellectual property.” (UK Department of Culture, Media and Sport 2001).
Within global competition cities need to win investors and create more and better jobs. The exploitation of creative industries, which have high, but often unrecognised potentials, contributes to the fulfillment of the Lisbon objectives on local levels. The challenges for creative industry actors are high (low capital endowment, poor networking, low external visibility), though they do not have enough capacities to develop their potentials as they lack needed resources and know-how. Most European cities are not aware of the benefits creative industries do offer and have not yet developed suitable policies or instruments. That goes hand in hand with a lack of transnational comparable data on the impact of creative industries for economic growth. At the same time a lobby for creative industry needs to be strengthened. CREATIVE CITIES fosters the exploitation of unused potentials (e.g. improvement of income situation to stabilise and increase employment, international marketing). Improving the creative industry sector's environment enhances competitiveness and employment opportunities as significant contributions of the project towards the achievement of the Lisbon agenda.